Selected Work

adidas
confirmed
A young person with short dark hair, wearing a white sports jacket with black and green accents, seated outdoors on a pink, weathered surface, with trees in the background.

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Product Strategy · Consumer Experience · Growth · Ecosystem

adiclub x
post-Purchase
Two people, a man and a woman, standing on a balcony and smiling at each other, with the woman holding a smartphone.

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Automation · Workflow Systems · Global Scale · Efficiency

reactive campaigns
Athlete in pink workout clothes holding a white athletic shoe with black stripes and handwritten details.

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Product Thinking · Personalization · Membership · Lifecycle Experience

More Work

Blurred abstract image with red, blue, and black colors

Utopia Music · 2022

AI-powered music discovery · 0→1 / MVP