Born and raised in Brazil. Based in Barcelona since 2020. I’m interested in the bigger picture, finding the right opportunities and helping teams bring clarity to complexity.
At adidas, I work on strategic initiatives across digital experiences — from premium consumer touchpoints and personalized membership experiences to the systems behind global campaign planning and activation.
Before that, I designed AI-driven products for the music industry and partnered with teams and startups to take early ideas from discovery and strategy through to MVP.
Beyond the screen, I paint, write and experiment with street and fashion photography. I run, too — mostly for fun.
Experience
Senior Product Designer
2023 → NOW
adidas, BCN x ZGZ x AMS
Product Designer
2022 → 2023
Utopia Music, BCN x STHLM
Product Designer
2021 → 2023
ELMNTL, NYC Remote
Product Designer / UXR
2021
Futurity Systems, BCN
UX / UI Designer
2017 → 2019
Studio Abacate, Sao Paulo
Editorial Designer
2013 → 2016
SENAI → Carta Editorial, Sao Paulo
Olá, Hello, Hola, Ciao!
Fluent in Portuguese, English, Spanish and Italian, I move comfortably between languages, cultures and perspectives — something that continues to shape how I understand people and design for them.
TL;DR
My north star: consumer ecosystems, lifestyle & culture, commerce, membership & personalization, complex workflows, automation, product strategy — with AI as a product capability.
I’m drawn to teams working on complex problems where I can understand the system, find the opportunity, shape the strategy and design the experience.