Music plays an important role in amplifying the overall experience of watching a trailer or the intro of your favorite TV show. Music makes up 50% of the emotion around a movie.

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Product Design Lead

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User Researcher

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Product Strategy

〰️ Product Design Lead 〰️ User Researcher 〰️ Product Strategy

2022 → Timeframe: 6 months

Team → PM, EM, Data, Mkt

Design for music discover and placement.

Finding the song that best fits a scene might sound creatively exciting, but the story goes beyond that.

Between understanding the emotions included in a song and translating them into imagery, there are some steps that need to be taken.

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The sync market is booming, with the number of syncs higher than ever and more platforms and productions seeking new music. It is also a complex market with a host of structural challenges.

Many are the roadblocks in the way of music selectors and rights holders. The workflow is fragmented, it requires many parties to be on the same page to get to a good sync deal.

How might we help content creators rapidly find and clear the best music assets for their needs?

Design Principles

Key to guide our users in the search for the perfect track to make sync deals without complexity and time wasting.
The information presented should be always useful & relevant to our customers.

Minimize interactions. Always minimize number of clicks to reduce time spent to perform a task.
Users expect products to share some similarities with other products they regularly use. This makes it easy for them to become familiar with the new product without any additional learning costs. The more familiar a design is to others, the faster users can learn to use it, which enhances their experience.
Unless killer features are truly delightful for customers and coherent with the rest of our principles.

Know your audience

In order to learn about the problem space within sync deals and get a better understanding of customer segmentation, exploratory research guided the product scope definition.

Generative research to understand customer behavior and preferences when searching for music to fit sync needs.
Walk through alternate scenarios to identify common touchpoints in the user journeys. To better address problems and opportunities by looking at business expectations and validating user needs.

Insights & Learnings

In order to learn about the problem space within sync deals and get a better understanding of customer segmentation, exploratory research guided the product scope definition.

✷ Back and forth in negotiations overcomplicates the process, though needed

✷ Sync process is very complex, not only a creative work but also requires negotiation skills

✷ Human aspect. Relationships and music expert knowledge are fundamental

✷ Music diversity matters. They are looking for great quality and impactful music

✷ Keywords and lyrics are fundamental for search

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“I do often feel like my role is to play matchmaker between the client and the music.”

- Industry Expert Interviewee

Feature Proposal

How might we empower music discovery?

After discovery stage we went deep dive into building a proposal solution for the major customer problems to fix: find the right track, accelerate deals and license with ease.

Whatever it is, the way you tell a story can go through what you listen on the background too

Looking at the 1st major pain, which is finding the right music. The goal with the MVP was to help people to search, navigate, preview and find the right track as fast as possible, with less clicks.

The prototype covers the main stages of searching: trigger a search, filtering results and results navigation.

From draft to MVP

Product Vision

Become the go-to solution empowering content creators rapidly find and clear the best music assets for their needs, and in turn helping artists maximize exposure and monetisation opportunities for their music

Wanna know more about sync? Get in touch (: